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Creating your own design for color printing marketing materials is easy when you know the basics of color harmony. Whether you’re designing a poster or a business card, understanding a few color schemes is a great way to create unity in your designs. Grab a color wheel and jumpstart your creativity. 1. Monochromatic • This color scheme uses one pure color in different tints and shades. A tint is simply a pure color added with white, while a shade is a pure color that is added with black. • The monochromatic color scheme is the easiest and safest color scheme to work with when you’re simply starting out. • Using solid white, black, and gray is a great way to make your colors stand out. Gradients that recede can be used as background. • Although this color scheme can be used stylishly in expert hands, you can simply use this to create simple and manageable prints that focus more on content rather than style. • You can use this scheme for business cards that aim to establish a color your customers can associate with your business. 2. Achromatic • This also falls under the monochromatic color scheme but deserves special attention. It literally means no color. It is a combination of black, white, and different levels of gray. • It can be used to set your marketing materials apart from all the other full colored prints, and give the air of power, superiority, or purity as is often associated with black or white. • Be sure to have pure black and pure white incorporated into your print, as well as a wide range of gray. A relatively flat gray design may make your print look muddy and bland. • You can use this color scheme if your business image is simple but elegant. 3. Analogous • This color scheme uses the colors adjacent to your dominant color. If your base color is orange for instance, your analogous color scheme will include yellow orange, and red orange. It looks almost like a monochromatic scheme. • Designs that use analogous color schemes often feel harmonious and unified. Because the colors appear slightly similar, they may appear to lack impact. You can remedy this by adjusting the saturation of your colors. Make some of the colors appear duller and make your dominant more vivid to create a more striking design. • This color scheme is great for brochures, catalogues, and websites that take more time to read and can benefit from a relaxing color scheme. 4. Complementary • This uses a color that is directly the opposite of the dominant color in the color wheel and creates high contrast. It is a more dynamic combination where the dominant color naturally stands out. • You should avoid foreground and background combinations though as they may give your viewers an eyesore. You should also avoid discordant schemes or colors that are in between being complementary and analogous: not quite opposite, but is too far to be analogous. • You can use complementary color schemes in color printing your outdoor advertisements like banners, posters, and even flyers that need to catch your customers’ eyes.
Article Source: http://blisspublisher.com
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