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Banana Republic

By: Brenda

Banana republic is a brand of GAP Inc. first GAP store was opened by Doris and Don Fisher in San Francisco. Today, Gap Inc. is one of the world's largest specialty retailers, with more than 3,100 stores and fiscal 2007 revenues of $15.8 billion. They operate four of the most recognized apparel brands in the world — Gap, banana republic, Old Navy and Piperlime.

In 1983 Millard ("Mickey") Drexler joined the company as President and COO of the Gap division. and acquired Banana Republic — then a two-store safari and travel clothing company.

Banana Republic is an accessible luxury brand, offering high-quality apparel and accessories collections for men and women. Customers can shop Banana Republic stores in the United States, Canada and Japan, and online..

Delivering elevated design and luxurious fabrications at approachable prices, Banana Republic has been credited with helping make fashion more accessible. The brand offers elevated essentials and sophisticated seasonal collections of accessories, shoes, personal care products and intimate apparel. From work to casual occasions, Banana Republic offers covetable, uncomplicated style.

In 2008, CRO magazine ranked Gap Inc. one of the "100 Best Corporate Citizens" among major U.S. companies for the third straight year.

Article Source: http://blisspublisher.com

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