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Christopher Carter's Articles in Internet

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  • Web Development and Search Engines
    In the 90’s, when the first websites started to pop up on the web, nobody would have thought that things would get so complicated for the web development industry. Building was pretty easy and self explanatory then. Anybody who knew html and how to use frontpage could build and upload a website. I remember building my first website on geocities and I was so excited when I saw it indexed in Yahoo and Altavista in 1994. We did not have the big Google then.
  • Surround Yourself In Wood Office Furniture
    Wood Office Furniture; Today people spend more time in their workplaces, in fact, they literally live there. As people spend most of their time in their offices, the more important these workstations become. So does the workplace design. The increased demand for new offices at the turn of century urged the interior designers and architects to create functional, comfortable, friendly yet professional work environments. Yet this comfort and informality should not interfere with professionalism and productivity, especially in offices where the lines between work and personal spaces can easily be blurred. The office needs to be an engaging and stimulating place encouraging creativity and productivity. Also, the workplace says a lot about the personality of its owner. Individual is the heart of the workspace design. Everyone is unique and the office should reflect the realities, passions, interests, and needs of those who own it. It is very common to see people to put all the things that are passionate about in their offices. Most of the time these offices are showcases for collectibles filled with paintings, guns, and even toys. An office should also fit its owner's habits and lifestyle. For instance, it is not surprising to see a billiard table or chess board at today's work spaces.
  • Benefits of Discount Office Furniture
    Discount Office Furniture; Buying office furniture is not something that you can take lightly; it is a major investment. You must consider the office floor plan, the ergonomics of your workstation environment, the amount of lighting, the storage space, the seating, and of course most importantly the cost. At MAiSPACE, we are keenly aware of these factors. We know that you are looking for the highest quality office furniture at affordable prices. When you start shopping for new office furniture we know it can be confusing, overwhelming, and even frustrating. High quality office furniture comes at high prices, and people expect low quality when a product is "cheaper." Not necessarily! At MAiSPACE we challenge this.
  • Conference Room Furniture - Two Heads Are Better Than One
    Conference Room Furniture; Two heads are better than one. While the cliché can be overly used, it is nowhere more applicable than in the office environment. The conference room has long been considered the “war room” where corporations large and small bring their collective thoughts together to formulate ideas, delegate tasks and make things happen. Now we call them brainstorming areas. And with the advent of advancing technology, new work styles and numerous means of communicating, sometimes informally, there can be a variety of spaces where creativity and interaction takes place. Whether it is a conference room, a common space, a training room, or even a lunch area, MAiSPACE has the conference room furniture products to get you thinking.
  • New Office, Modern Furniture
    Modern Office Furniture; When the Modern Office replaced the “old office” the old office furniture went with it. Modern office furniture reflects the needs of young, dynamic, and creative businesses. Today businesses, trying to distinguish themselves from others, often use their office environment, workspaces and communication systems as key tools in distinguishing themselves from their competitors.
  • Weighting Scales Have Been Needed For Thousands of Years
    Weighing scales have been used for thousands of years. Among some of the earliest sets of laws known to civilization, it was declared that people must use fair scales and weights. These rudimentary scales were typically a bar that was suspended in the middle by a string. There were pans on both ends of the bar. A known weight was placed on one pan, and the other pan was used to receive the material that was being weighed. So if a measure of grain was desired, the appropriate weight standard was used on one side, and the grain was poured onto the other side. Of course, the accuracy of this type of scale was very limited. It was dependent on attaching the string to the very center of the bar. It was also necessary to make sure that the two pans were of equal size and weight. Furthermore, the standard weights were typically anything but standard.
  • Optimum7 Offers Customized Internet Marketing Solutions
    Optimum7, based in Morristown New Jersey with offices in Miami Florida, offers highly customized internet marketing services for small to mid-sized businesses (SME’s). The company offers online visibility programs to get their clients found on the Internet Search Engines such as Google or Yahoo.
  • Determine If You Are In Need of These Drum Scales
    Drums of chemicals must be weighed for many reasons. The gross weight may need to be known for shipping purposes. The net weight may be needed for inventory, or to determine usage in some process. Formulation may actually take place in the drum, where a variety of ingredients are combined to produce the desired results.
  • Find The Right Pay Per Click Management
    Optimum7 Pay Per Click Management focuses on the sales and profitability of our clients’ websites. Our clients come to us for this service because they are seeking a focused approach to online advertising. Often these same clients wish to “bridge the gap” while Optimum7 SEO services are developing organic listings. The fact is that 30% of consumers and as much as 50% of businesses actually trust as first choice and/or click on the Sponsored Search Results in Google. This fact alone makes it critical for a well-defined, well-managed Pay Per Click strategy.
  • Optimum7 Custom Work
    As Internet Marketing Experts, and through our consultative processes, we have often encountered unique issues, problems and opportunities, that fall outside of the definitions of our services as described throughout our website.
  • Optimum7 Internet Marketing Services
    Optimum7 is an Internet Marketing Company. Internet Marketing is broadly defined as the marketing of products and services using online strategies and techniques to create awareness, visibility, easy access to information, and the necessary communication and utilities to actually transact business.
  • Bobby Southworth Vs Anthony Ruiz at HP Pavilion - June 27 2008
    After 30 professional fights and more than five years of competition, veteran fighter Anthony Ruiz (20-10) has gotten the "big" contract every seasoned veteran hopes to land.

    The 30-year-old Ruiz and the California-based Strikeforce organization recently inked a six-fight deal that could be worth up to nearly $150,000. It also promises Ruiz an immediate title shot and the possibility of fighting in a $100,000 four-man light-heavyweight tournament later this year.
  • Personalized Chocolate Gifts
    Many Fortune 500 companies have turned to Choconet for their personalized Chocolate Gifts. Johnson & Johnson, IBM, Hilton Hotels, Verizon, and Frito Lay are just a few clients who we have worked with.

    What is the appeal of personalized Chocolate? For the recipient, the appeal is obvious: nothing satisfies a sweet tooth like High Quality Chocolate. For your company, the appeal is perhaps not as obvious, but certainly more rewarding. Personalized chocolate gifts, when provided by a first –rate supplier, can function as superior promotional tools. The track record of Choconet, one of the industries most respected suppliers of savory custom chocolate novelties, is prime evidence of this.
  • Internet Marketing Submissions
    Submissions involve the transmission of certain targeted information pertaining to your website and business across the web primarily related to increasing the promotion value of your website as measured by online presence and, more specifically, search engine presence. There are several different kinds of submissions that Optimum7 includes in its SEO services all aimed at improving the visibility / search engine rankings of the website. The following Optimum7 sub-specialties are all essential to achieving maximum search engine performance:
  • Kit Cope chosen for second "MTV True Life" show
    MTV will feature Kit Cope, a champion Muay Thai veteran and one-time UFC fighter, for a second time as part of its "MTV True Life" documentary series.

    Cope was featured in "True Life: I'm a Muay Thai Fighter" four years ago, and the program was one of the most popular episodes in series history.
  • Email Marketing – The Right Way
    Optimum7 Email Marketing is synonymous with Email Newsletters. We never advise our clients to email hard-hitting advertising, glitzy offers with special effects, etc. The reasons will be self-evident if you care to read on.
  • Quality Score – in the Google Algorithm
    While organic listings are based on relevancy alone, as evaluated and rated by Google’s algorithms, paid search, more specifically, paid search listings also are controlled by relevancy. This may seem counterintuitive when thinking of Paid Search. Paid Search by definition involves a bidding process specific to keywords and basic logic would indicate that the highest bidder would get the highest positions within the Paid Search Listings. However, Relevancy is the most important factor for Google, even as it applies to Paid Search. Google invests billions to make their results more relevant and this extends to its major profit contributor, paid ads.
  • How Top Management Can Increase its Revenue
    Recently I read a great article about tapping into the hidden potential of the IT department, and it got me thinking about all the ways past employers missed opportunities towards improving customer satisfaction, internal productivity, product development … simply by “boxing me in” as the “IT Guy.”
  • Content is King, Traffic is Supreme
    "What should I put on my website?" That is the question I receive mostly from newcomers. The answer is very simple, content. You have to give your visitors and prospects a reason to go to your website, and keep going to your website.

    The Content Thou Art King

    The website's information; text, images, videos, audio, and other data are the content elements you provide. The flavor of the content should be unique, and entice the visitors to get involved in your website. The style of your writing, content will portray a personality in itself and provide flavor to your website.
  • Cold Calling With Chocolate!
    Trying to procure new clients has always been a challenge for the average sales person. Knocking on doors and trying to get past the receptionist to see the person who makes the buying decisions is almost impossible. The receptionist is instructed not to allow you to see the buyer without an appointment, and to never give out the name or direct telephone number of the individual who makes the buying decisions. This is where you need to be a little creative to get the name and valuable appointment to make your presentation.
  • Health Benefits of Chocolate from Choconet
    How can chocolate benefit your health? Chocolate is, and has consistently been one of the most popular treats in the world over the past last few hundred years. The myth that surrounds chocolate is that if it tastes that good, then it must be bad for your health.
    But the surprising reports from the medical community is that this decadent treat actually has a number of important health benefits, especially if you choose your chocolate intelligently.
  • RSS Feeds and How it Can Bring Your Site Traffic and Sales
    So, what is RSS? (Really Simple Syndication) That must be one of the most often-asked questions we get from our clients. It’s very normal for individuals to dismiss an idea or "glaze over" when they hear aterm such as "RSS" because they basically do not understand what it does.
  • Why You Need to Understand Latent Semantic Indexing
    Latent Semantic Indexing (LSI) is the underlying root of the entire major search engines' algorithms. There is a complicated Wikipedia version here
  • How to Keep Marketing Costs Low During an Economic Downturn?
    It is not a secret anymore; nor a gossip. We may not be technically in a recession yet (2 straight quarters of GDP negative growth) but we are certainly experiencing recessionary conditions and psychology. How can we not with the constant drum beat of negative news played over and over again in the media. We are on the edge of recession in the US and everybody feels it. Dollar is down, oil is up and profits are falling. Banks are losing billions of dollars and a lot of businesses are going bankrupt. So, how can we keep conducting business and acquiring clients without losing our focus and keeping patient?
  • Not Using These 18 Steps to Generate FREE Traffic?
    This is my version of an article named “10 Steps to Generate Free Targeted Web Traffic”, I have edited and update it to included new techniques and eliminate items that are no longer relevant.

    Update with 8 more FREE traffic generating techniques.

    This is a guide to help those on a budget and/or do not want to spend money on advertising, but still want to generate huge amounts of traffic. You now actually can have your cake and eat it too.
  • Why do I get spam emails?
    It is a question that a lot of people ask.To have a better understanding about why spammers spam, you have to look into the benefits of spam.Just like a Home Burglar, there is a financial aspect to their career decision 99% of the time.
  • Why Put Your Logo in Chocolate
    In this day and age everyone wants their product or service to stand out amongst the competition. Logo-branding an edible promotional product is one of the many ways to accomplish this. Companies have their names personalized onto practically everything from pens and tee shirts to mugs. Clients and prospects will often collect many of the giveaways at a specific event and then dump them into a drawer, never to be seen again.

    Why not try using delicious personalized chocolate for your next marketing campaign, or event. At your next trade show or corporate function, try handing out personalized Belgian Chocolate coins or foil wrapped chocolate squares with your logo and website printed on the wrapper. If you go cold calling door to door, our customized chocolate business card in a flip top box with your printed card attached, makes for a great conversation piece and gets you in the door when a conventional business card gets filed in the circular file under the receptionist’s desk.
  • Optimum7 Introduces SEO Copywriting Services
    Optimum7 is pleased to announce the addition of SEO Copywriting Services for its clients. Search Engine Optimization (SEO) is a service that promises to deliver high search engine rankings for targeted keywords. However, achievement of high rankings, particularly for highly competitive keywords, on the major search engines of Google, Yahoo and MSN requires a continuous stream of highly relevant and engaging content. This content needs to be primarily textual content and published both on the website and promoted for publication (syndicated) throughout the web via thousands of online publishing vehicles.
  • Why I obsess over Web Standards
    I was recently reading an article on how Microsoft dropped the ball on developers and why several of them started to switch over to MAC OS X. Then I realized that the problem with Microsoft is that it represents the global large corporate mentality, mediocrity and lack of innovations. This is why Google is #1 and this is why no matter how much money a large company throws at the small competition, they can’t keep up.
  • Do You Want Chocolate Novelties or Hot Chocolate?
    Nothing tastes better when the weather starts to warm than a piece of delicious chocolate from Choconet. The feeling that chocolate evokes is something few other foods can duplicate.

    There is one hurdle that needs to be cleared in order for the consumer to receive the product in perfect condition, and that is the packaging and shipping of your chocolate item.
  • SEO Prices – Realities and Myths
    Search Engine Optimization (SEO), the service, and SEO, what you actually get, unfortunately are all too often mutually exclusive to each other. The primary reason for this is confusion in the marketplace of what you are actually paying for. We all understand numbers. But the buyer, the website owner, does not understand what to expect:
  • Custom Chocolate Awards
    Rewarding an individual or group for a job well done, with the perfect item, can be a daunting task. There are hundreds of different products that you can choose which include engraved wooden plaques, custom acrylic awards, medals and embroidered shirts. The problem for the recipient is often finding a place to showcase their award.

    Recently, we have seen a significant increase in the number of custom chocolate awards orders being placed by company’s and individuals to show employees or individuals their appreciation for a job well done.
  • Google – SEO Strategic Partner or Competitor
    Since Google announced its acquisition of DoubleClick, there has been a great deal of angst from SEO Firms and SEO professionals alike. The reason: An SEO Company named Performics was included in the purchase as a part of DoubleClick’s business. SEO companies were concerned that the giant of the industry, Google, would now have a vehicle to unfairly compete with all Internet Marketing Companies by providing “access” to information that is not currently made available to SEO Firms in delivering their Internet Marketing Services to their clients. In addition, there have been many concerns expressed about the cost and price in fear that Google might package, discount or even give away high organic search rankings in special arrangements also not available to competing Search Engine Marketing Companies.
  • How to Keep Your Customers Coming Back
    If your website has a goal, that is, sales made through an online ecommerce site, lead generation, phone calls, surveys that are completed, then you probably have put some significant effort in time and expense towards winning that client … and it all started with a conversion.

    If you have been in business for any length of time, you should probably already know what a big percentage of NEW sales actually come from EXISTING customers. If you are doing a good job, this is most certainly the case. This should make sense; customer buys product or uses your service and you have provided the value, and hopefully more, than the client expected. Important customer- relationship dynamics take hold … trust, confidence, peace of mind and convenience all grow in your favor.
  • Why You Need Inbound and Outbound Links On Your Website
    A website is like a train station, it has visitors that come and go through it to get around on the Internet. Think about it, whenever you visit a website, you click on a link that takes you to the next page that has the information on it your desire. Eventually if you click long enough you get to a web "station" that allows you to visit any website in the world.
  • SEM for Small Businesses
    Search Engine Marketing (SEM) is not reserved and exclusive for big business. In fact, it is the brightest light for small businesses to effectively compete in their respective markets. It is a mistake to believe that the “big boys” know what they are doing on the internet, at least not yet.
  • SEO Marketing
    One inescapable fact: No matter how great your website looks, it doesn’t mean a thing unless those that you want to find you on Google can’t find you on the top 3 pages for those keywords you would like to be found for.

    Sixty-Eight percent of online searchers DON’T go past the first page … 98% don’t go past the 3rd page. Are you hoping that the remaining 2% will find you? Is that what you are banking on or hoping for? Don’t hold your breath.
  • SEO Companies
    As is the case with many products and service providers, there is a wide disparity between and amongst SEO companies. Without essaying over the comparisons of “unnamed” companies or competitors, let’s review those qualities you should seek in selecting the right SEO company for your online strategy.
  • Search Engine Marketing Companies
    If you are looking for a Search Engine Marketing Company you must know by now that there are many of them. However, if you think through your goals and objectives, your “Search” for an SEM Company will become focused very quickly.
  • Spencer Fisher Will Take On Shannon Gugerty at UFC 90, Chicago Il, October 25, 2008
    Spencer Fisher (21-4) will take on Shannon Gugerty (11-2) -– not Melvin Guillard as originally planned — at UFC 90: “Silva vs. Cote” at the Allstate Arena in Chicago, Ill., on October 25, according to the CEO of KO Dynasty Sports Mgt., Mickey Dubberly.
  • After "depressing" July loss, Jorge Gurgel next meets Aaron Riley at UFC 91
    After dealing with the first bout of depression in his entire life, submission specialist Jorge Gurgel (12-4 MMA, 3-3 UFC) will next fight at UFC 91 against Aaron Riley (26-10-1 MMA, 0-2 UFC), who returns to the UFC for the first time in nearly three years.
  • Staffing Up For SEM - Finding The Right Type Of Search Engine Marketing Employees
    It’s always tough to create a team, a team of people who can communicate and identify opportunities as well as deliver promises. Employee turnover is one of the major issues at any company. So, how do you find the right kind of staff to create your Search Engine Department?
  • Men's Underwear Innovation
    In the world of fashion, most pieces of clothing have undergone significant changes through the years to mirror the changing tastes of the times. One area that has been neglected is the area of men’s underwear. In fact, very little has changed in this area in the past ten years. The designers of Alenver’s underwear collection have seized this idea and developed a new underwear concept that has innovative pieces for men as well as women, utilizing unique colors and metallic gold and silver to show motivating messages on the wide elastic of underwear.
  • Why Optimum7 Actually Rejects Potential SEO Clients
    SEO or Search Engine Optimization is an intensive, interactive process that requires a strongly committed SEO Company. The commitment must be based on results … high search engine rankings, high conversion rates and a measurable ROI. There are certain inescapable truths about Search Engine Marketing:
  • Internet Marketing – Taking Care of Clients
    Theoretically, anybody could start an Internet Marketing / Consultation Company. All it takes is an office, few employees, few computers and a website. However, not all these companies can be successful. Only those firms with a solid execution process that is client and ROI-focused will ultimately be successful. It comes down to “Taking Care of our Clients.”
  • International SEO and the Emerging Markets
    Internet is a global portal. Access is no problem and one does not need a passport. Therefore, anybody can conduct business or market their products / services online. After the initial phase of Internet until the beginning of this century, Google re-arranged the focus by introducing advanced search. Imagine a TV channel or radio station or even a magazine where all marketing is targeted. Suddenly questions like the number or the percentage of a target audience would not require advanced research anymore. It definitely would be a blessing. With Google and the other major search engines, we have just that … a blessing.
  • Internet Marketing Services … Now More than Ever
    At the time of this writing, the country is facing real and growing fear … on Wall Street and on Main Street. The Congress, without shame, has passed the bailout plan along with a whole bunch of pork. In other words to get enough votes, individual members of Congress traded their “conviction” for their pet projects designed to do what … get more votes and insure their own political longevity. This is Democracy?
  • How Internet Marketing Saved the Music Labels
    The turn of the century brought a lot of new technology to the world and with that it brought the Music Industry a whole lot of problems. To deal with declining sales and continuous losses, record labels are finding new ways of raising money by focusing on different aspects of their business such as online marketing and consumer feedback rather than basing everything on CD sales.
  • Search Engines and the Microsoft Yahoo Fiasco
    Today we learned that Microsoft’s bid for Yahoo is a thing of the past. Jerry Yang thinks he should get $38 a share and apparently Steve Ballmer at Microsoft won’t budge from his initial offer of $31, although some suggest that Microsoft was willing to go to $33. So now what?

    It is widely believed that Yahoo has been seeking cooperative deals with Google and others to thwart the bid, potentially hostile. If Microsoft stays away, will they feel the same sense of urgency to make these types of relationships become reality?
  • The US Economy, The Media and Your Online Business
    While the media, traditional and online, provides its daily drumbeat of negative economic and financial woes, there seems to be precious little discussion of what the hard facts really are in the US Economy and the global economy. You would think from all of the mindless chatter and stale debate between supply-siders and demand-side promoters that the unemployment rate is approaching double digits, inflation is racing to hyper inflation 1970’s style numbers and that the US economy will soon be dead and buried.
  • Search Engine Spiders are Hungry!
    SEO professionals, and hopefully their clients, are acutely aware that it is a very competitive world at the top of the search engine pages. When you are vying for top positions on the major search engines, you are now way beyond the mundane tasks of meta tags, title tags and other basic internal components that are best described in Search Engine Optimization "“101".
  • Internet Marketing – Keywords...Keywords...Keywords
    Keywords are the central focus of any Search Engine Marketing strategy. Keywords need to be researched rather intensively to gain insight as to popularity, relative competition and, if you are engaging in PPC, the bidding data as it relates to budget.
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