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Christopher Carter's Articles in Management

  • When You Have to Fire an SEO Client
    If you are in business and providing services, you have problem clients for one reason or another. SEM Companies who are serious about what they do and what they need from their clients are no exception.

    This is not about a slow payer, non-payer or delinquent accounts receivable. It is not about someone who is nasty or abusive.
  • Declutter Your Office: File and Storage
    As the nation's workforce grows businesses adopt strategies to maximize work area and minimize lost space. This translates into smaller individual offices and larger collaborative areas. The trend towards smaller personal work spaces, however, creates new problems for businesses. One of the most pressing issues in today's corporate environment is managing and storing information.
  • PPC or Organic Search – Which one should I use?
    PPC aka Sponsored Search is the fastest way to achieve online visibility for relevant keywords. PPC is actually paid advertising specific to keywords. Google’s PPC model is called “Adwords.” Competing advertiser’s use Google’s bidding model to bid for specific keywords. Winning bidders (advertisers) will have their ad (adtext and title) displayed when searchers use the search engine for that keyword. The number of times the ad is displayed is controlled by a number of factors including ad budget of the advertiser, the times of the day the advertiser wishes for the ad to run and the “quality score” of the ad as measured by Google. Don’t worry about Quality Score for now as you don’t need a high score to start. It becomes more important over time and can positively or negatively affect where you are listed within the Sponsored Search area.
  • Affiliate Marketing From Optimum7.com
    Affiliate marketing is a web based marketing strategy where a business rewards affiliates or advertisers for each visitor or conversion brought by the affiliate’s websites or marketing efforts. Affiliate marketing is one of many different Internet Marketing methods such as Search Engine Optimization , Pay per Click Advertisement and email marketing .
  • SEO Copywriting Services
    Content is unquestionably the most important factor in achieving high rankings on major search engines. Fresh, unique and original content goes a long way in Search Engine Optimization. Optimum7 SEO Copywriting Solutions gives our clients a head start, taking care of one of the most important factors of SEO.
  • Paid Inclusion Services
    Paid Inclusion Services (PIS) result in organic listings into search engine results (natural listings) without the need to modify the website. Yahoo offers the most organic inclusion. It allows websites to get their pages to show up in organic search engine results.

    Paid inclusion is the process of paying a search engine such as Yahoo to index pages from your website, and guarantee inclusion of those pages in their organic results.
  • Office Ergonomics without a Cost Penalty
    Contentious conversations occur when it comes to ergonomic rules addressing repetitive motion injuries such as carpal tunnel syndrome, tendonitis and back injuries. OSHA (The Occupational Safety and Health Administration) and industry groups such as the National Coalition of Ergonomics sometimes appear to be light years apart on the percentage of working population affected, the cost of the injuries and the cost to implement preventative measures.
  • Shopping For the Right Office Furniture Online
    Online shopping is the trend of our times. It is convenient and time efficient. You are looking for office furniture online. You are shrewd, strategic, and savvy when it comes to online shopping. Now it is time to apply the same wisdom to a most important search: office furniture. What do you need to know when you shop for office furniture online?

    There are plenty of furniture systems on the market today. In fact, of the almost $11 billion shipped a year in office furniture products, 36% is furniture systems. So why MAiSPACE?
  • Ergonomic Workstations Are Created To Enhance Employee Productivity and Performance
    To work right, you have to sit right. Today, the majority of individual employees spend most of their day sitting. Increasing differentiation in the workplace leads manufacturers to offer workstations that meet the key requirements of functional and ergonomic performance. Ergonomic workstations are created to enhance employee productivity and performance through increased alertness, and improved health and comfort.
  • Customized Systems Furniture for Law Offices
    From a prospective client’s perspective, first impressions are important when entering a law office for the first time. Office design, furnishings and ambiance quickly send the message that this is a winning firm or a wannabe.

    But there’s another side of first impressions. An ostentatious atmosphere could turn prospects away feeling that the firm might be overpriced.
  • Modify Your Work Space With Moveable Office Cubicle Walls
    Wouldn’t it be great to be able to modify your work or office space as often as you want to meet your constantly changing requirements? Well, now you have this option! MAiSPACE offers an innovative new way of organizing and re-organizing your office. Movable Walls developed by MAiSPACE allows you to adjust the size of your room, create smaller rooms, convert a set of smaller spaces into a larger room, the possibilities are endless….What’s even better is that all of these rooms have perfect sound insulation. Every section of the workspace thus becomes a private office space which could be used for a variety of purposes, without interfering in any way with any other section. This helps create a group of mutually exclusive, independent, but yet interconnected private units to meet almost any structural or functional workspace need. Movable Walls, designed by MAiSPACE, let you restructure and reconfigure your office space everyday if required. It’s like using the same space for different functions every day. And what’s more, no permit hassles!
  • Knowledge Nuggets about Office Systems Furniture
    Modular office systems furniture dates from 1968 when designer Robert Propst , dubbed “the man behind the cubicle” in the November 1998 issue of Metropolis, invented a counterpoint to the sixties era offices – huge, open spaces filled with rows of desks and chairs and surrounded by closed-in rooms.
  • Furniture Systems and Workstation Clusters
    As defined by the General Services Administration, a furniture system is a system of furniture components designed to provide a comprehensive office furniture environment through the ability to create a variety of workstation configurations and generally includes interconnecting, structural panels as central integrating elements or may employ rails, beams, frames, uprights, cores, or freestanding based elements.

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