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Christopher Carter's Articles in Technology

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  • How To Increase Ecommerce Sales
    It’s one of the most asked questions. How do I increase my ecommerce sales? While there is not a quick answer or solution, there are some major factors that can contribute to increased online sales for ecommerce websites. The keys are relevance and the correct strategy. There are literally tens of thousands of ecommerce websites online; why should yours be any different and make millions?
  • Obama Launches Change.gov for the Presidential Transition
    Barack Obama launched Change.gov on Nov 6 for the transition to the new administration on January 20, 2009.

    From what I have seen so far, it looks like the new administration is going to utilize the internet a lot more., I hope they can get rid of the person currently in-charge of regulating the internet,. This person, Alaska Senator Ted Stevens who is now a convicted felon, thinks the internet is a series of “tubes”. If re-elected, which it looks like will happen, he will be the first felon elected to the United States Senate.
  • Barack Obama Wins the Battle of the Internet
    Through the final months of the race for the White House, Barack Obama continued to dominate his opposition, John McCain.

    When Obama took Iowa in the Democratic caucus he had the most friends on Facebook and MySpace, while at the same time had more YouTube views than any other presidential candidate.
  • Industrial Scales Monitor Contents of Cylinders
    Cylinders of liquids, gasses and liquefied gasses are prevalent in various process environments. The cylinder, or drum, or tank may contain chemicals that are used in the water process industry. In the semiconductor industry, they may hold chlorine gas or any number of other gasses that are used for fabricating wafers of integrated circuits. The food industry utilizes these types of containers to hold a wide variety of ingredients, including flavorings, sweeteners, thickening agents, and almost any other type of additive.
  • Platform Scales for Light Aircraft Contents
    On a typical commercial jet, on any typical flight, there are some thin people and some heavier people. Some are traveling just for the day and are only taking along hand luggage and some are traveling for weeks with a number of large suitcases. Airlines and the Federal Aviation Administration have done studies to determine the average weight of a passenger and their associated luggage. Over time, these averages have been adjusted to take into account that people may be slightly heavier than they were a generation ago. Based on the statistical average, safety margins have been calculated to account for deviations from the average. A flight crew can then determine how much additional cargo they can carry, and how much fuel will be needed to safely reach their destination.
  • Advanced Website Marketing Game Plan Techniques
    Here is a quick list of techniques and tips on how you can create an advanced game plan for your website:

    1. Search Engine Optimization - Getting free rankings in search engines by optimizing your website to be more search engine friendly and growing. Make sure your site is w3 validated and handicapped-accessible. Make sure your site is also easy to navigate.
  • Internet Marketing – Survival of the Fittest
    We are in the midst of a frightening and deepening financial and economic crisis worldwide. The world is making huge adjustments to correct many flawed policies, processes and practices including the use of real estate equity to fuel a worldwide buying binge, highly leveraged global gambling casino-style betting on the success of highly risky credit in the name of Credit Default Swaps. The process is called “deleveraging” but really what this is the process of liquidating hard and soft assets to pay off what can be paid off in the face of never-before-seen lost bets on incredibly risky investments. As someone first said, “This too shall pass.” But what will the world look like? In this writing I will focus on marketing and the lessons we can learn.
  • Accurate Paint Mixing Requires Accurate Scales
    Any situation that requires accurate colors can present a difficult problem. The human eye is an excellent instrument for detecting differences in color between items. Very slight changes in the color itself, or in the brightness or saturation of a color can be seen. It is for these reasons that paints must be formulated very accurately to provide customer acceptance and satisfaction.
  • OEM Designs Require Custom Weighing Applications
    Unfortunately, the solution to every problem is not the same. If it was, we would only have to solve an issue once, and all our problems would vanish.

    That also holds true when referring to industrial scales and weighing requirements. Most situations that require something to be weighed can be solved by going to a catalog of standard digital scales. One can find a wide variety of scale capacities, weight resolution, platform size and features. Different options offer the user different styles of weight display indicators and different types of communication. If the standard type of industrial scale technology, known as strain gage load cells, does not offer enough accuracy, then an alternative type can be chosen.
  • Internet Marketing: How to Cope with the Recession of 2009
    Some say we are in a recession. Others say we haven’t had any negative growth yet through the 2nd quarter of 2008 and you need 2 consecutive quarters of negative GDP for a textbook recession. The financial and credit markets are predictors of the future and they are telling us that, any way you want to measure it, 2009 will be a year of recession, possibly a big one.
  • Special Weighing Problems solved by Custom Load Cells
    Every industrial scale needs a transducer device which will detect the amount of weight being applied and will convert it into an electronic signal. The most common type of electronic scale transducer is called a load cell. It produces a millivolt level analog signal that is exactly proportional to the weight. This low level signal is first amplified, and then converted into a digital number by the circuitry in the digital indicator. The microprocessor within the indicator will process this number in a variety of ways, including linearity compensation and temperature correction. The final value of the digital is then shown on a display screen for use by the scale operator.
  • Alpaca Scales used for Accurate Weight Readings
    Alpacas are delightful, gentle 4 footed animals that are known as huacayas or camelids, in the same family as camels. They are originally native to the Andes Mountains in South America, specifically in Ecuador, Peru, Bolivia and Chile. Generally, they grow to be between 120 and 190 lbs, and may be as tall as 3 ft at the shoulder. They tend to be extremely social animals, and generally will only thrive when they are living with other alpacas.
  • Marketing Opportunities - International Events
    In an article I read in the Wall Street Journal last week, I realized how important international events are for companies for branding and marketing purposes. Mars has been attempting to increase the advertisement efforts of their candies in China for years. The deal went through when they declared Snickers to be the Beijing Olympic Game’s official chocolate in Summer 2008. They also targeted a specific consumer target, which helped them produce different strategies and gain insights into consumer feelings.
  • Recession Yes but Online Holiday Sales Still Higher
    It is estimated that online holiday sales will reach at least $32 Billion Dollars in 2008; a 10% increase over 2007.

    Yes, we continue to see all of the evidence of a serious recession in 2009. However, consumers and businesses alike continue to turn online to:
  • Animal Scales used by Veterinarians
    What dosage of medication should be prescribed to an animal? This question must be answered many times each day in a veterinarian office. Humans are usually assigned a fairly standard dosage. An adult may be told to take 2 aspirin. A child should only take one. And a baby may be given a special dosage of baby aspirin. This may not be a very exact system. One adult may weigh only 98 lb. Another may weigh more than 300 lb. Occasionally, a doctor may choose to vary the dosage based on the size of the patient.
  • "Green" Manufacturing of Industrial Scales
    There are a wide range of standard industrial weighing scales that serve many requirements. Large loads are accurately weighed on floor scales. Often, forklifts are used to place pallets or totes of material on the scales. Platform sizes may range from a standard pallet size of 4’ x 4’ up to as large as 12’ x 8’ for very large loads. The weight information may be used to determine the shipping weight. Or for incoming purposes, it can verify that the proper quantity of material has been received. Communication options allow this weight data to be directed to a printer, if necessary, to provide a hard copy. Or the data may be entered into a company’s computer system for database or billing purposes.
  • How to Make Money in Ecommerce Drop Shipping
    Drop Shipping is ideal for many individuals and / or small businesses. It requires very little investment to start and can grow to a large business quickly if done correctly. So, how do you make money in Ecommerce Drop Shipping? Where do you start and what are the important factors that affect the outcome?
  • Google Adwords Content Network Is a Gold Mine!
    A lot of Pay per Click Gurus tell clients not use the Google’s Content Network because it is filled with Made for Adsense sites and click fraud, which is a huge issue. However, the same Gurus do not say anything about the content network not being able to generate targeted traffic, but it does.
  • The Power of Local Search Services and Google Local
    Google and Yahoo both have local search services but many businesses are unaware of this and their potential benefits. Many people do not know that they are free to register and can have huge positive results for their businesses. Once you get your business listed in local services, you will start showing up on their map features like Google Maps and Yahoo Maps.
  • Prospect: Impossible
    I received a phone call from a new prospect recently. The first mistake I made was answering the phone. Seriously, the caller was actually ideal for the Paid Search Management Services and Organic Search Engine Optimization Services we provide.

    The initial, no-obligation consult, revealed a great deal, all of which, on its face presented a great opportunity for both companies. The facts were pretty clear:
  • Search Engines and Socialism
    It would be shocking to me, at this point, if Barack Obama is not elected as our next President. It reminds me of the phrase … “be careful what you ask for … you might just get it.”

    Consider what Obama and a certain large majority of Democrats in both parties will surely do:

    1. They will raise taxes for BOTH income and Social Security taxes for those earning over $250,000 while providing tax cuts for those earning less. But what he doesn’t tell you is those who pay little or no federal income tax, will receive a check from the government. As he told “Joe the Plumber” in his own words … “Its good to spread the wealth.” It is estimated that 50% of those having their taxes increased own their own small business. So, 50% of those credited with providing 90+ percent of all new jobs in the US, are going to have less money because Obama feels that we need to spread the wealth; he knows who it should go to and in what amount. What he also doesn’t tell you is that some of those getting a check from the government are much more likely to lose their jobs due to the anti-growth effect of a tax increase on the most successful. This is blatant socialism. It is awful the resurgence of the Welfare State … I call this Obama’s “Surge.”
  • Nintendo’s Marketing & Innovation Comeback
    For those growing up with a video game control in their hands, Nintendo has been the boldest, groundbreaking innovator of fun. With Nintendo 64, the company established their superior creativity, launching tittles such as Legend of Zelda Ocarina of Time, Mario 64 and Super Smash Bros, guiding many individuals to the title of “hardcore gamers”, who, by adopting this new identity, have learned to expect more flawless products with each new product innovation. Simply put, Nintendo is the true leader of video game entertainment. Those committed to the company experienced rough times throughout the transition to the Game Cube, where, the Playstation 2 began their reign of the “hardcore gamer” market by launching more advanced and graphic-based games such as Metal Gear Solid and Final Fantasy. Consequently, many gamers surrendered their nostalgic bond with Nintendo and embraced the more aesthetically pleasing competition.
  • First, what is a "Long-tailed keyword"? It is a keyword phrase that has 3 or more words in it. I prefer to rank higher for longtailed keyword phrases versus generic keyword phrases for one reason: pro
    First, what is a "Long-tailed keyword"? It is a keyword phrase that has 3 or more words in it. I prefer to rank higher for longtailed keyword phrases versus generic keyword phrases for one reason: profitability. Also, the competition is most likely not paying attention to them.

    Here is an example, if I want to buy a car, and know the kind of car I am looking for, for instance a Dodge Viper; I am going to type in "Dodge Viper Dealership Miami". But If I am simply looking for information on a Dodge Viper I will probably type in "Dodge Viper". That's how most Internet users think. Only when they are truly ready to buy a "Dodge Viper" will they ask for a more detailed search.
  • Microsoft Continues Its Decline into Becoming IBM
    Recently I was watching CNN Money online, and an advisor was actually suggesting investors to invest in Microsoft since it is at almost $20 a share due to the drop in global markets. Microsoft's operating system competitor on the other hand is up 7%.

    I then went to ArsTechnica.com to look up news, this article says: "Washington DC latest to drop Microsoft for web apps" (link: http://arstechnica.com/news.ars/post/20081012-washington-dc-latest-to-drop-microsoft-for-web-apps.html).
  • The International Internet Marketing Scene from My Experience
    I was recently doing a world wide internet marketing campaign for a client who wanted to invest different amounts depending on continents. It was a great exercise for me to flex my international arm again, and boy was I in for a surprise.
  • Easy Way to Add an Extra 54 Million People Worth Of Traffic
    I recently saw an interesting article at site-ference.com, How to Get 54 Million People to Visit Your Site. - (http://www.site-reference.com/articles/Website-Development/How-to-Get-54-Million-People-to-Visit-Your-Site.html.)

    The article explains how most websites online are not accessible to 18% of the US population. Let me say that again, 18% of the US population is being completely ignored, that is 54 Million people.
  • Remotely Monitor Industrial Scales
    A factory floor or manufacturing facility may include many types of industrial scales, including bench scales, parts counting scales, platform scales, drum scales and floor scales. Each of these electronic scales performs specific functions for the people using these instruments. They may read the weight information directly from the digital indicator. The data may be used to determine when some part of a process is finished. There may be containers on the scale platforms that have to be changed when a certain target weight is reached.
  • Web Application for Weight Data Collection
    Whenever industrial scales are used to weigh items, the weight obtained is used for some purpose. One common situation is the use of a platform scale to weigh packages that are going to be shipped out. Another is the use of a drum scale to determine how much liquid remains to be dispensed from a tank that sits on the platform. Yet another is the use of a parts counting scale to count the number of parts in a container. And yet another is the use of a bench scale to batch ingredients that will be mixed together into a final product.
  • Platform scales measure flow rates
    It is very common to use a platform scale to weigh the contents of a tank or drum of liquid. This type of industrial scale includes a platform that is large enough to accommodate a 55 gallon drum, or even larger tanks. Typically the digital scale will incorporate four load sensors, so that the position of the tank on the platform is not critical. Good quality platform scales use stainless steel load sensors for maximum ruggedness, reliability and corrosion resistance.
  • The Ideal Marketing and Customer Focus
    Customer is the only person who is qualified to specify what Quality means. This leads to detailed analysis of who are the customers, what are their needs, what features (or new) are required of our products/services, how do customers rate our products/services versus our competitors and why, how can we keep our customers satisfied? General Motor’s new electric vehicle the Chevy Volt is a product innovation advancement that is intended to gain that customer focus. This vehicle will help the consumers save money on gas and it may help General Motors win back their brand loyalty by using costumer focus. GM finally starts to market to its customers needs.
  • Industrial Scale Indicators Provide Useful Information
    An old philosophical riddle asks “If a tree falls in a forest and no one is around to hear it, does it make a sound?” If your concerns revolve around weighing scales, the riddle could be changed to “If a scale weighs items very precisely, but it’s hard to use the scale or read the display, does it really work accurately?”
  • Internet Marketing... Don't Repeat Your Mistakes!
    The other day, we received an online inquiry from someone who found us on Google. We spoke at great length about his trials and tribulations online. Basically, he has tried and failed on several occasions over the past few years trying to achieve real online visibility through organic SEO with various so-called SEO Companies. However, each attempt has failed!
  • SEO – A milestone … Not the Goal Line
    SEO (Search Engine Optimization), professionally executed, accomplishes an important piece of a very valuable puzzle towards a truly successful and profitable website marketing strategy. Using strong research for the best keywords, insightful competitive research, onsite and offsite optimization using great content and careful management using sophisticated website statistics are key elements towards high organic rankings for targeted keywords relevant to your business. Being easily found for these highly popular and competitive keywords generates huge amounts of traffic to the website. Although all of this is a great accomplishment, page 1 Google rankings by itself doesn’t put a thin dime into your bank account. So we have reached an important milestone; but now what? How do we generate business from all of this traffic?
  • Marketing and Apple: Are they boring?
    Marketing is tricky, especially when there’s much anticipation and different distribution channels. This was exactly the case when the specifics of the iPod were leaked before the actual unveiling, making the information at the event predictable and disappointing. However, this does not seem to make anybody talk less about Apple. They’re everywhere online; blogs, forums, articles, news and media. Apple has created a buzz and it works to their advantage. But, how are they able to keep doing this?
  • Business Owners: Keep Your Eyes on the Ball!
    Well, its been quite a week. Including the effects of inflation, the Dow Jones Industrial Average is at least 20% below where it was 10 years ago! We will see layoffs in the 6 figures for many months now and we’ll probably see unemployment rates north of 7%.
  • Bulk Mailing requires Precision Weighing
    Email has become a popular method of communication. It is used in both the private and business worlds to quickly share ideas and information. It is an excellent method of requesting details on products and services. Messages may be sent over great distances quickly, easily and cheaply. Email is also used for advertising purposes. In fact, massive and unwanted email advertising has even earned its own special label of spam.
  • Online Marketing And Innovation – Guide To Marketers
    How can we differentiate ourselves from the competition? So many companies are using the same methods and following the same procedures to create results for their clients. I have been hearing that a lot recently at events and conferences. It seems to be a huge concern for companies who feel they cannot grow anymore or who feel they have hit a ceiling in their markets.
  • Conversion … When Great Web Design, Great SEO and PPC Aren’t Enough
    You have invested a good deal of money, time and effort. You have created a great website with all of the proper elements. Your keywords are ranking well and you are getting excellent click-through- rates and conversions in the form of leads filled out through a well thought out conversion process.
  • Industrial Floor Scales
    A pallet is an ideal device for helping move large quantities of industrial equipment. Standard size pallets are usually about 48” x 40”. They are often constructed of wood. Recently, many pallets are being manufactured from plastic to provide excellent characteristics for re-use. They are designed so that they may be easily moved by using a common forklift.
  • Intrinsically Safe Scales
    It would be ideal if every industrial environment was completely safe. Unfortunately, there are many industrial situations where hazardous materials are used. This is the situation where many common solvents are used or manufactured. There are a wide variety of chemicals which may explode in the presence of a spark or may ignite in the presence of a flame. Explosive situations may even exist in areas where the atmosphere has a very high dust content.
  • Industrial Platform Scales
    A company’s shipping and receiving department must have a good method of determining the weight of everything that they handle. Freight will be charged by weight on outgoing shipments. Weighing these shipments can also be used as a final quality control check to make certain that everything that is supposed to be in the shipment is actually there, and that there is not additional, unexpected weight. Incoming shipments should be weight checked against the expected incoming weight. Often, commodity products are purchased by weight. It is good business practice to double check that the material received has met its weight requirements.
  • Organic Search Engine Optimization – Better Value?
    I saw the following set of data regarding Paid Search showing the latest trends as measured in ad spending for the past two months.

    It is clear that paid search or PPC, the ads that appear above and to the right of Google Search pages, continues to grow. While this clearly benefits Google, what does this mean for PPC advertisers and what do this mean for you?
  • Search Engine Marketing - Buyer Beware
    I just completed a phone conversation with someone who I originally talked with last week after he filled in a form on our website specifically asking about our Ecommerce packages and our SEO Services. I had provided him with some basic information and followed through with an email with links to specific pages / content on our website that were relevant to our conversation.
  • Internet Search... So What Now, Microsoft?
    If Microsoft has walked away from Yahoo for good, and I think they should, it will be a blessing. Over 40 billion dollars for a name brand is what it amounts to. Yahoo had the world by the tail at the beginning of the decade. The clear leader in all things internet and they just plain blew it! What can be a better testament to inept, egocentric and out-of-touch management than Jerry Yang’s playing hardball with Microsoft without an ounce of justification; he just gave away as much as 50% of the value of the deal for no reason that anyone can muster. In fact, his actions over the past 3 months are downright irresponsible as he actually and willfully destroyed share holder value with the sole objective of thwarting Microsoft’s takeover.
  • Large Cylinder Scales Weigh Chlorine and Other Liquified Gasses
    Many types of gases are stored under pressure in liquefied form. This allows large quantities of the gas to be stored and used in industrial processes. Generally, these gasses are contained in cylinders, dewars or tanks. As the gas is required, and released from the tank, a small amount of the liquid will boil off into gas. A valve will allow this gas to be piped into the required area. The remaining contents will stay in liquid form until further gas is required.
  • Paint Formulation Process Using Industrial Scales
    The human eye is one of the most sensitive and accurate optical instruments known. Along with interaction with the human brain, the eye is capable of recognizing and differentiating thousands of different human faces. It can detect the smallest amount of motion in an otherwise static view. It is capable of recognizing written letters, combinations of these letters, and can formulate words, ideas and themes when these letters are formed into words, sentences, paragraphs, and books.
  • Well Designed Interfaces Enhances Industrial Scales
    A scale is a measurement device. It is engineered to provide accurate weight information. Depending on the items to be weighed, the scale type may be a small bench or laboratory scale, or a larger drum or platform scale, or for even larger items, may be a floor scale or crane scale. In all of these cases, the accuracy of the scale is one of its most important attributes.
  • Getting Search Engine Ranking Results – The Pleasure of it All
    I must say I took a lot of pride today in sending out our unique Performance-Based Fee Invoices to our clients who use Optimum7 SEO to achieve top 3 page listings for Google, Yahoo and MSN.
  • Health and Safety in the Office
    If you think the office is not a hazardous environment, think twice. There are many potential hazards in the modern office that need to be taken into account during commercial interior space planning and design. Architects, interior designers, and manufacturers all need to be aware of the issues concerning the function, quality and safety of the working environment.
  • Industrial Waste Material Disposal Using Scales
    As industry in the United States becomes more modernized, it has also generated more waste products. In the past, the standard method of dealing with these materials was to simply discard them. Originally that meant throwing it out the front door into the gutter. As the population became denser, and people recognized the dangers involved with this kind of behavior, garbage collection was initiated to remove both household and industrial wastes. Municipalities now inherited the responsibility for dealing with this garbage. They developed a range of strategies including simply hauling it out of site, burying it in a landfill, dumping in the ocean, or a convenient river or lake, or burning.
  • Agricultural Weighing Applications
    Agricultural weighing applications are widespread. Crops must be fertilized in a controlled manner. Too much fertilizer is wasteful, and can do more harm than good. Monitoring fertilizer usage may be accomplished by weight. Mixing various ingredients that are incorporated into the fertilizer can also require platform scales or floor scales. Measuring the harvested product also often requires weighing scales.
  • Companies Who Manufacture Industrial Scales
    The weight of an object is often an important piece of information. Within an industrial environment, this data is generally determined by an industrial scale. Scales come in a variety of different formats, including bench scales, floor scales, platform scales, drum scales, parts counting scales and laboratory scales. There are a number of characteristics that all of these electronic scales have in common. They all include a platform of some type. The platform of the bench scales and parts counting scales are often fairly small, because the total capacity of the scale is also fairly low. Larger capacities are available with platform scales and drum scales, so they are offered with larger platform sizes. Floor scales accept even heavier loads, ranging from 2500 lb up to 30,000 lb and greater. As would be expected, floor scales are manufactured with larger platform sizes, typically between 3’ x 3’ all the way to 8’ x 12’.
  • Industrial Weighing Scales Used in Zoo Operations for Animals
    Zoo animals provide a great deal of enjoyment to visitors. Throughout the United States, and throughout the world, millions of children and adults are provided the opportunity to observe thousand of different kinds of animals. Quite often, this will be the only chance people will ever have to become familiar with these animals.
  • Systems Furniture adds Flexibility to Training Centers
    Employee training centers, like office “hotels,” can test the quality of systems furniture. These centers are put to heavy use especially in firms where advancements in technology, products or services require regular training sessions to keep staff updated and able to efficiently interact with customers.
  • E-Commerce ... Design Matters for Increasing Sales
    While Search Engine Marketing (SEM) is very important so that you are found by those seeking your product s, you still need to convert that visitor to being a buyer. If you are selling through an online store, conversion is easily measured … SALES.
  • Monitoring the Weight of Material Using Floor and Bench Scales
    The measurement of weight is one of the most common types of measurement throughout almost every type of business and industry. There is hardly any company throughout the United States that does not use one or more industrial scales. Often the electronic scale is used to weight packages or containers for outbound shipping purposes. Freight is almost always charged by weight, so it is important to for this information to be obtained accurately and easily. Often, inbound shipments must also be weighed to confirm that the proper amount of material has been received.
  • Wheelchair Scales Used in Medical Care Industry
    People with disabilities may encounter difficulties with many activities of daily life. Depending on the level of disability, this can occur during a trip to a supermarket, where it may be difficult to remove items from a shelf while seated in a wheelchair. Packages may be difficult to open. Movement within a residence, or public travel, may require specialty equipment, disability access, or personal aid.
  • Digital Transmission of Data in Industrial Scales and Computer Systems
    Information is probably the most important industrial asset. Of course, there are many different kinds of information. Marketing information helps companies determine what kinds of products they should design, where they should be sold and to what types of organizations or people. Technical information is necessary for being able to design the desired products, for knowing how to manufacture them, and for making them rugged and reliable. Financial information is required to understand if a product can be manufactured in a profitable manner, if it can compete in the market, and if it meets the cost expectations of the customer.
  • 3 Problems with Solutions to Increasing Leads from Your Website
    Most of my new clients come to me with usually the same problems; their websites don’t generate them enough leads or sales. There are several factors that contribute to this, but usually all fall under a combination of 3 problems. They are either not getting enough traffic, they are getting poor traffic or the website is not converting the traffic into leads. These are usually the biggest problems that most website owners face and today I will attempt to provide a solution for these issues.
  • Maispace Choosing The Right Team for Office Furniture
    Interior design is everything in the corporate world. The furniture, décor, and even the setup of your space all matter in today’s dynamic business environment. The message that you want to convey to your clients can easily be delivered by the way your workplace is organized. The key to success is therefore to design your office according to your clientele, and choose the right furniture for your specific needs and goals. And the most important of all is to find the right team to create a successful working environment for you.
  • International SEO and Internet Marketing; Europe & Asia
    Many US Companies including our clients feel like they have hit a market ceiling in terms of business opportunities. We have been asked this question many times … “Does worldwide online marketing and multilingual websites work?” Well, our answer is almost always the same: it depends… If you are looking for added business and leads from overseas, you should definitely read on.
  • Internet Business and the Crazy Financial Markets
    During these crazy times, it is clearer than ever that those owning and operating businesses of all kinds and sizes must maintain their focus on their business. While grossly under-reported, business loans are still very obtainable as long as you have the same things you have always had to have to obtain a business loan from your community or area bank i.e. solid business plan, collateral, etc. In other words, capital is still available to entrepreneurs as long as you aren’t relying on smoke and mirrors.
  • Crafting RFPs for Systems Furniture
    When doing the homework prior to furnishing new, renovated or expanded workplaces with systems furniture, office designers and facility managers find they are both blessed and cursed with vendor choices.

    “Doing a ‘systems furniture’ search will yield a daunting number of returns,” says Mark Bassil, vice president and co-founder of MAiSPACE, a Mt. Olive NJ-based manufacturer of modular office furniture systems.
  • Some Cost Elements in Systems Furniture
    New or expanding businesses – and those planning workplace renovations – make decisions on how to build out and furnish their facilities.

    “First cost and lifetime cost are two key elements in the decision-making process,” says Mark Bassil, co-founder and vice president of MAiSPACE, a Mt. Olive, NJ, based manufacturer of modular office furniture systems. “First cost at first glance would seem easy to define
  • Electronics Part Counting Scales Used in Weighing Electrical and Plumbing Hardware
    How many parts are in that box? This is a question that is asked in many different industrial situations. Any time that inventory is updated, the total number of different hardware items, or electrical components, or plumbing fittings, or plastic parts must be determined. When items are being packed for shipment, the exact number of pieces must be accurately known. When receiving accepts incoming packages, the number of parts must be confirmed.
  • The Decluttered Workspace
    Our lives tend to accumulate clutter in every corner: on our desks, in our drawers, on our shelves, and around our computer -- you name it, and clutter finds a way to fill every available space. Allocate a little of your time to tossing clutter from your life, and keeping things relatively clutter-free, and you'll be rewarded with a much more pleasing workspace, with a less stressful life, and with better organization and productivity. Clutter weighs us down, distracts us, and brings chaos into our work lives.
  • Modern Industrial Scale and Its User Interface
    People develop machines to perform desired functions. It is important, of course, that the machine perform its task accurately, quickly, and efficiently without interfering with anyone or anything else. But the machine will basically be useless if a human operator is not able to easily and effectively tell the machine what to do, and if the machine cannot report its results back to the operator.
  • Stainless Steel Construction to Avoid Damage to Industrial Scales
    Electronic measuring instruments are designed to provide very accurate results. For industrial applications, there are instruments for measuring temperature, pressure, voltage and current, color, light levels, sound frequency and amplitude, velocity, and a very wide variety of other values.
  • Modern Office Furniture and Advanced Interior Designs
    Interior office design is critical in today’s corporate world. One of the major demands that's driving the business environment is the need for workspace that promotes team spirit, and yet is flexible enough to reconfigure and redesign with a minimum of downtime. In a world where time is a scarce resource, efficient interior design is everything.
  • Gas Cylinder Scales That Are Designed to Determine Weight Easily
    The semiconductor industry is often thought of as being at the leading edge of technology. That is certainly the case in many of the operations necessary for producing today’s microprocessor and memory devices. But in fact, most of the processes required for fabricating integrated circuits are much more standard levels of complexity. For example, a number of different types of gasses are used during the manufacturing procedure. These gasses are used when applying or etching layers off of a silicon substrate.
  • Office Cubicles: Trapped or Free?
    .Are you happy at work or do you feel trapped? Overwhelmed by the workload and the long hours? Do you constantly face pressure?

    It sure matters to employers whether their employees are happy at work. A healthy workplace is vital for employee performance and productivity, which in turn leads to growth and profit. Companies have to invest in the right kind of environment to boost employee satisfaction, wellbeing, and productivity. This can be achieved byintelligent interior office design.
  • Industrial Scales Build with New SAW Technology and Accuracy
    Industrial scales are used to accurately measure weight in virtually every process imaginable. They are used to precisely mix ingredients and components in the chemical industry, for inks and dyes, paints, cleaning compounds, fertilizers, and rubber compounds. Digital scales weigh food additives, coloring agents, flavorings, spices and herbs, and sweeteners within the food industry.
  • Filling and Batching Operations Used with Industrial Scales in Automotive Industry
    Filling operations appear throughout industry. Some of the most common requirements are for filling 55 gallon drums with different types of liquids. In the automotive industry, these liquids may include oils, lubricants, glycol solutions or other materials. In the painting industry, these drums will hold paint base, pigments, and solvents. The food industry fills a wide variety of food grade products, including extracts, alcohols, edible oils, emulsifiers, juices, and a variety of finished products. Every other industry has its own group of common materials.
  • Hazardous Environment Scales and Intrinsically Safe Industrial Equipment
    Industrial manufacturing environments must always have safety as a first priority. It is simply good business practice to design a manufacturing facility so that all safety hazards are minimized as much as possible. It is also required by law and code that the many safety rules be implemented. These rules may refer to toxic fumes and materials, physical dangers on moving equipment, proper signage and lighting, and flammable and explosive materials.
  • Arlyn Scales Introduces Ultra Precision Scales with New Technology
    .Electronic Industrial Scales are among the most common instruments used throughout a variety of different industries. Industrial engineers and purchasers of electronic scales have two overriding characteristics that they must trade off in their purchasing decision; accuracy and cost. There have traditionally been two predominant technologies that are used by the vast majority of these scales. The first is strain gage load cells, which offer good accuracy and lower costs. The second is force motor, or force restoration technology which offers excellent accuracy and high costs.
  • Drum Scales with Platforms and How Industrial Fluids are Weighed and Packaged
    Many different kinds of industrial fluids are packaged in a variety of different size drums. This can include food grade ingredients, such as oils, extracts, juices and flavorings. Bulk quantities of food products, such as prepared syrups, soups, condiments and many others are also filled into drums. Chemical products, such as solvents, detergents, acids, surfactants, reagents and others are also packed, stored and shipped in drums. There are other industrial liquids also packed in drums, including paints, inks, lubricants, cleansers and a wide range of other products.
  • Arlyn Scales Introduces Internet Connected Inventory Control System
    East Rockaway, NY August 15, 2008 -- Arlyn Scales Introduces Inventory Control System with Internet Connectivity

    Inventory control has always been critically important for production and manufacturing. Clearly, it is important to make certain that there are enough parts to produce the correct number of assemblies. These may include fastener components, such as screws, rivets, washers, bolts, nuts and others.
  • Digital Bench Scales and Used in Food, Packaging & Other Industries
    Many production lines use industrial bench scales for many different kinds of functions. They are used throughout the food industry for portion control. As a variety of pre-packaged meals are assembled, the scale can provide information to the worker that allows the correct amount of each course to be properly arranged. Packages being prepared for freezing or refrigeration must be weighed for accuracy. If too much product is filled, it could impact the profitability for the company. It is critical that enough product be packaged to meet labeling requirements.
  • Industrial Platform Scales; Mechanic vs. Electronic
    Platform scales are probably the most common measurement devices found throughout industry. Every company that ships parts and materials will use a scale so that they can determine the weight of the package, and therefore the cost of transportation. Goods that are received by the company may be weighed on the scale to confirm that the proper amount has been received. Any time that a container is being fill is appropriate for using a platform scale. The weight of the container could be tared, and the net weight of the contents carefully measured. Where drums of material are being dispensed into a process, a scale would be used to provide an alarm when the drum was almost empty, and could also be used to monitor the usage of the material.
  • Recycling, Recycled Products and Benefits of Industrial Electronic Weighing Scales
    In the current economic environment, it is critically important to reduce waste and improve efficiency. The cost of many raw materials, and the energy to convert these materials into usable products, has increased dramatically during the last few years. Various industrial metals, including steel, copper, and aluminum have seen particularly large increases in cost. Some of the more exotic materials, including platinum, silver and gold have been equally volatile. Even wood products and paper have also become more expensive. Those materials that are based on petroleum, including many plastics, have also been strongly affected.
  • High Efficient Printing and Industrial Weighing Scales
    The printing business has evolved in many ways. During the last many decades, technology has changed the way that pages are prepared for printing from the days of setting type by hand to computerized page setup. Printing presses were first powered by hand, then by electric motors, and have now become sophisticated machines with pneumatic actuators, electronic controls, and data collection devices to monitor the entire process.
  • Supporting Teaming with Systems Furniture
    When Kelly Johnson brought together a hand-picked team of Lockheed engineers and manufacturing people at Burbank in the wartime year of 1943, each team member was cautioned that design and production of the new P-80 Shooting Star jet fighter must be carried out in strict secrecy. No one was to discuss the project outside the small organization, and team members were even warned to be careful how they answered the telephones.
  • How To Properly Mix Paint By Weight
    Formulating and mixing industrial and automotive paints requires mixing some of the ingredients in very precise amounts. Many of the base materials do not have to be carefully controlled. But those ingredients that determine the color can be very critical. Small differences between batches can result in very noticeable differences in color. Industry requires that color remains exactly consistent from batch to batch, and over time.
  • How Do They Accurately Weight Packages
    Commercial freezers are used in a wide variety of industrial applications. Meat freezers store product at different levels of processing, from the slaughter house, through wholesale processing, packaging, and finally retail distribution. Commercial fish processing has very similar requirements, and may even include freezers on board the fishing fleets. There are many other food related freezer applications including frozen packaged meals, frozen vegetables and fruits, frozen bakery products, frozen juices, and of course ice cream.
  • The Different Displays of Industrial Scales
    Graphical User Interface, or GUI, is a very popular word in the description of a machine to human interaction. In order to be useful to people, nearly every mechanical or electronic device has to have a method of telling it what to do, and seeing what it is doing. Some of the earliest types of user interfaces were simple levers, that allowed a mechanism to be placed into one condition or another. This might be for a plow, or other similar device. Mechanical gear shifts still use this type of action.
  • Search Around the World - The Google Reality
    It is now estimated that there are over 1.5 million searches conducted worldwide EVERY MINUTE! With the exception of China, Google dominates around the world just the same way it has in the US since its inception about a decade ago.
  • Bold New Choices in Freestanding Office Furniture
    Today the term freestanding office furniture has evolved from "what else is there?" to become one of the many choices available for office facility planners and interior designers. This contrasts to the time when the office landscape consisted only of freestanding desks, tables, files and other accouterments whose design and style, if any, depended primarily on the status of the office occupant.
  • A Better Web Experience is on The Horizon
    Recently Apple announced the iPhone 2.0, renamed "OS X iPhone" and an interested new Operating System Upgrade called "Snow Leopard 10.6.” The interesting part about these is how the two releases interact together.

    "Snow Leopard" will not be a major upgrade like "Leopard" but a more of a speed and stability upgrade which will allow its devices to operate smoother. They are also going with a full Intel 64 bit processing for speed and more stability thus dropping Power PC support.
  • Search Engine Marketing Consultants
    Search Engine Marketing Consultants, as the term “consultant” implies, provide analysis, guidance and usually implementation of Search Engine Marketing strategies and procedures. However, the definition by itself does little justice to the important areas of emphasis that you must look for in a true SEM Consultant.
  • How Do They Weight Food For Packaging?
    Within an industrial application, it is often desirable to keep track of the weight of an item as it changes over time. The simplest example of this is a tank of liquid or liquefied gas that is used in an industrial process. The material may be an adhesive that is dispensed onto a substrate. Or it may be a coating or paint that is sprayed on an object. Alternatively, multiple ingredients are often fed into a mixing container, and the amount in each container must be recorded. Other applications include a gas that is used during the etching process of a semiconductor wafer or resist or masking material that is used in the same procedure. Within the food industry, a wide variety of liquids, powders or other materials are mixed together in fixed recipes.
  • Converting Visitors to Buyers
    Search Engine Marketing is only 50% complete when you start getting visitors to your website in volume due to successfully achieving high rankings for your targeted keywords. You now have visitors … now you need buyers.

    No one knows on day one what will convert visitors to buyers. We know that the first objective is to get the attention of the buyer within a few seconds because that is all the time you have to “grab” the visitor.
  • Customized Cubicles without Sticker Shock
    For many the workspace is a home for one third of the day. While there are variations in time of occupancy during the work week, an employee’s home away from home says a lot about the employee and the company for whom he or she works.
  • Adwords Management and Its Importance to You
    The difference between making and losing money in a PPC campaign is all too often directly attributable to a lack of, or even, non-existent Adwords Management.
  • Search Engine Advertising
    Search Engine Advertising is a term I see from time to time that is inherently confusing. Some use this term interchangeably with Sponsored Search or Pay Per Click Advertising as in Google Adwords. Of course, these are actual advertisements that are tied to specific keyword phrases. As such they are targeted advertisements because they are only viewed based on the keyword itself. Others use this term to mean Organic Search Engine Optimization or SEO which in fact are not advertisements. Rather, these are listings based strictly on relevance as rated by the search engines themselves.
  • Website Optimization
    Website Optimization and Internet Marketing are synonymous terms. The major supporting cast or specialty is Search Engine Optimization or SEO. However SEO is often misunderstood. It is not at all unusual to speak with prospective clients that think SEO is all about meta tags, title tags and even "tricks".
  • A Human Centered Approach In The Office
    Employee satisfaction is highly correlated with job performance and productivity. There are numerous factors that affect worker satisfaction, however, recent research indicates a strong relationship between workplace design and employee satisfaction. According to a recent study, workplace design that allows employees to control their work environment increases satisfaction and productivity. That is, workers with control over their working space consistently report greater satisfaction with their jobs.
  • How Airlines Calculate Passenger Luggage Weight
    Air travel has become widespread throughout the United States and throughout the world. Commercial aviation carries millions of passengers on tens of thousands of aircraft. Generally, the weight of a specific passenger, or the weight of their luggage, is of little consequence in the operation of a commercial jet. Over a long period of time, airlines have developed statistical information as to the average weight of the passenger and luggage. This information is used to determine safe weight loads for the specific aircraft, fuel loading requirements for specific flights, and the amount of cargo that they may be able to load on any individual flight. Of course, significant safety margins have been built into these values
  • What happened to Microsoft Silverlight?
    About a year ago there was talk about a Flash/Ajax eliminator. Microsoft was unveiling a new competing plug-in that would blow Flash, Ajax, JavaScript, and CSS apparently all out of the water. It was based on the .Net technology, and at the same time was cross browser AND cross operating system compatible.
  • SEO – Significance to C-Level Executives
    C-Level Executives have an important stake in the online business performance of their company websites. However, CEOs, COOs, CFO’s and other top execs are no different than any other top executives and business owners when it comes to their website and “the purpose of it all.” Often they are frustrated that a good deal of company money has been spent on website design and promotion yet the early optimism has faded with time as the hoped-for results in terms of sales, profitability and corporate efficiency just didn’t materialize.
  • Electronic Scales Are Heavily Used In Agricultural Industries
    Electronic scales are heavily used throughout the agricultural industries. Bench scales are used to weigh out seed, chemical additives, and other small items. Platform scales weigh out small amounts of feed, monitor feed usage, weigh 55 gallon drums of fluids, and can even be used to track the weight of animals. Large floor scales can be used to weigh cattle, or larger amounts of contents. Bin scales may be used to keep track of the amount of feed used. Custom scales are designed for a very wide range of specialty weighing requirements.

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