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Medical Tourism Marketing “International Doctor advertising is becoming more and more common throughout the world due to the price differences and the increase in the quality of care available everywhere.” While advertising can be a difficult field for some doctors, it is become more and more necessary for in order to provide top tier medical service. Advertising is a nothing more that communication whose purpose it is to inform potential patients about the quality and price of medical services. Every major media medium can be used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet. In the Medical Tourism and Travel industry the internet is the major medium of choice for both patients and medical providers.