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Choosing your keywords, picking combinations
When you’ve finished working with a keyword tool, look at the final list to determine how popular a keyword phrase actually is. You may find that many of your original terms are not worth bothering with. You’ll also find other terms near the top of the final list that you hadn’t thought about.
Stepping into the programmers’s shoes
There’s a lot of conflicting information out there about Search Engine Optimisation. Some of it’s good, some of it’s not so good, and some of it’s downright wrong. When evaluating a claim about what the search engines do, I sometimes find it useful to step into the shoes of the people building the search engines; I try to think, “what would make sense” from the perspective of the programmers who write the code that evaluates all these pages.
Why bother with search engines?
Why bother using search engine marketing? Because search engines represent the single most important source of new web site visitors.
You may have heard that most web site visits begin at a search engine. Well, this isn’t true. It was true several years ago, and many people continue to use these outdated statistics because they sound good, “80 percent of all web site visitors reach the site through a search engine,” for instance. However, in 2003, that claim was finally put to rest. The number of search-originated site visits dropped below the 50-percent mark. Most web site visitors reach their destinations by either typing a URL, a web address, into their browsers and going there directly or by clicking a link on another site that takes them there. Most visitors don’t reach their destination by starting at the search engines.
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