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pipa's Articles in Accounting

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Turn eBay Bidders into Long-term Customers Once someone’s bought something from you on eBay, you suddenly have all sorts of details on them. In marketing terms, this information is gold dust. If someone’s bought from you once before, then the chances are that at some point in the future they’ll want to buy a similar item, and you can take advantage of this to market to them directly. Bird Watching Competitions Bird watching typically conjures up images of people pursuing a relaxing day of staring into the sky with binoculars. Ah, but then there is the competitive side of birding. What will Google do with $4 billion? Google is planning on floating another $4 billion in shares. The question then becomes, with reserves of over $2 billion, what does the company want with the extra cash? This article provides my own speculation and insight and it might surprise you.